Support your athlete’s mental game — without adding pressure.
You see the talent. You also see the freeze. Get the tools, language, and consultation to help your athlete build confidence at the dinner table, on the car ride home, and the moment before they walk onto the field.
How it works for parents
- Step 1
Understand what your athlete needs
We begin with an assessment or conversation to understand where your athlete is struggling mentally and what kind of support makes sense.
- Step 2
Create a simple plan
Over the next 30 days, your athlete learns core performance tools while you gain a clearer understanding of how to support confidence, recovery, and consistency at home.
- Step 3
Support long-term growth
As the tools are used in real competition, we refine the plan and decide whether continued coaching or seasonal support is the right next step.
The car ride home is the most important coaching moment of the week.
Almost every parent gets it wrong. The Car-Ride-Home Playbook gives you the 12 phrases that work — and the 5 that quietly destroy your athlete’s confidence.
- The 3 rules for what to say after a tough game
- 12 phrases that work — tested with hundreds of athletes
- The 6 magic words that change everything
Three quizzes.
Three different answers.
We built a separate Mindset Quiz for each role in an athlete's world. Eight questions. One result. The exact framework to run first — whether you play the game, support someone who does, or coach the team.
Each quiz comes with a free PDF playbook tailored to your role — the Apex Six frameworks for athletes, the Car Ride Home Playbook for parents, and the Coach's Reset for coaches.
Outcome-Based Coaching with Coach Lewis
Three clear paths — for the athlete, the people around them, and the teams they play for. Every multi-session package includes the Apex AI Coach app between sessions.
AI Coach, Pre-Game Prep, Journal, and Progress dashboard — yours between sessions, for the length of your package.
Teams & Schools
Group workshops
Build mental toughness, team culture, and performance mindsets across your program.
- 60-90 minute team workshops
- Focus, confidence, and resilience training
- Sport-specific mental strategies
- Multi-session packages available
- Custom school presentations
Starting at $395
Volume discounts on multi-session packages. AI Coach add-ons available.
Individual Athletes
Middle school through college
One-on-one mental performance coaching tailored to your sport, position, and goals.
- Personalized 60-minute sessions
- Pre-performance routines & rituals
- Self-talk and confidence building
- Visualization and mental rehearsal
- Performance anxiety management
- Full Apex AI app access between sessions
Starting at $175/session
3- and 6-session packages — Apex AI Coach access included between sessions.
Parents & Coaches
Support & guidance
Learn how to support athletes' mental game without adding pressure or burnout.
- Parent consultation sessions
- Coach program consultations
- Communication strategies
- Mental toughness frameworks
- Tools to build confidence & resilience
- Full Apex AI app access between sessions
Starting at $175/session
45–60 minute consultations — multi-session packages include Apex AI Coach access between sessions.
Not Sure Which Option Fits?
Start with a 30-minute Discovery Call. I take on a limited number of athletes, parents, and coaches at a time — the call helps us see if there's a current opening and whether 1:1 is the right next step for you.
Book a Discovery CallWhat Athletes & Coaches Are Saying
"This lecture helped my players block anxiety stressors that had been in their way. Since our session, we've had the best practices all year — stress-free, fun, and unified as a team. Our younger players are now stepping up as leaders."
High School Baseball Coach
BaseballHS Varsity Program
"I used to freeze in big games. Now I have a routine that keeps me locked in no matter the situation. My confidence is completely different."
Jordan M.
SoccerHS Varsity Player
"I didn't know how to help my daughter with her performance anxiety. Coach Lewis gave us both the tools to understand it and actually work through it."
Lisa T.
SwimmingParent · College Swimmer
Have a quick story to share? Let’s talk.
A 30-minute Discovery Call is free and no-pressure. Bring the moment that’s been on your mind — we’ll map a plan that fits your athlete, your family, and your season.
Prefer to talk first?Call the Apex Front Desk: 862-693-0177(Mon–Fri 9a–5p ET)