Compete with confidence. Perform under pressure.
For middle school, high school, and college athletes who refuse to let nerves, doubt, or mental blocks hold them back. Build the same mental skills the pros train — in a system you can run before every game.
How it works for athletes
- Step 1
Identify the gap
We start by identifying where your mindset breaks down most — confidence, pressure, bounce-back, focus, communication, or preparation.
- Step 2
Build your tools
Over 30 days, we install practical mental performance tools you can use before, during, and after training and games.
- Step 3
Compete with them
You take those tools into real competition, learn what works under pressure, and continue refining them through ongoing support if needed.
Athletes — find out which of the six you need to install first.
The Apex Six Athlete Self-Assessment is built exclusively for athletes — it scores you across all six mental-performance dimensions in under 8 minutes, then turns the result into your personalized Individual Development Plan: the framework to install, three specific drills to run this week, and a 25% off code for your first 1:1 session. Parents and coaches — please use our free quizzes instead.
- 6-dimension score (0–100) + coach-voice narrative
- Your #1 priority auto-prescribes its Apex Six framework
- Printable IDP PDF emailed to you + downloadable
- 25% off your first 1:1 session (book within 7 days)
Outcome-Based Coaching with Coach Lewis
Three clear paths — for the athlete, the people around them, and the teams they play for. Every multi-session package includes the Apex AI Coach app between sessions.
AI Coach, Pre-Game Prep, Journal, and Progress dashboard — yours between sessions, for the length of your package.
Teams & Schools
Group workshops
Build mental toughness, team culture, and performance mindsets across your program.
- 60-90 minute team workshops
- Focus, confidence, and resilience training
- Sport-specific mental strategies
- Multi-session packages available
- Custom school presentations
Starting at $395
Volume discounts on multi-session packages. AI Coach add-ons available.
Individual Athletes
Middle school through college
One-on-one mental performance coaching tailored to your sport, position, and goals.
- Personalized 60-minute sessions
- Pre-performance routines & rituals
- Self-talk and confidence building
- Visualization and mental rehearsal
- Performance anxiety management
- Full Apex AI app access between sessions
Starting at $175/session
3- and 6-session packages — Apex AI Coach access included between sessions.
Parents & Coaches
Support & guidance
Learn how to support athletes' mental game without adding pressure or burnout.
- Parent consultation sessions
- Coach program consultations
- Communication strategies
- Mental toughness frameworks
- Tools to build confidence & resilience
- Full Apex AI app access between sessions
Starting at $175/session
45–60 minute consultations — multi-session packages include Apex AI Coach access between sessions.
Not Sure Which Option Fits?
Start with a 30-minute Discovery Call. I take on a limited number of athletes, parents, and coaches at a time — the call helps us see if there's a current opening and whether 1:1 is the right next step for you.
Book a Discovery CallThree quizzes.
Three different answers.
We built a separate Mindset Quiz for each role in an athlete's world. Eight questions. One result. The exact framework to run first — whether you play the game, support someone who does, or coach the team.
Each quiz comes with a free PDF playbook tailored to your role — the Apex Six frameworks for athletes, the Car Ride Home Playbook for parents, and the Coach's Reset for coaches.
Confidence isn’t a feeling. It’s a routine.
The 60-second pre-game routine I run with state champions. Anchor. Belief. Cue. Three steps, one minute, every game — so you walk in feeling like the version of you that already won.
- The ABC Stack: Anchor word, Belief line, Cue visualization
- A 60-second routine you can run on the sideline, bench, or in a bathroom stall
- The exact protocol used by a HS soccer player who went from "frozen" to "ice cold" in 3 weeks
Daily mental performance support — between sessions.
Apex AI Coach extends Coach Lewis’s method into your phone. A private training partner you can pull up before a game, in the locker room, or after a tough night — built so athletes can get pre-game support, reset after mistakes, track progress, journal, and install the routines that hold under pressure.
Three steps to your first AI Coach rep.
Create your account
Email + password. No credit card needed for the 7-day trial.
Set up your athlete profile
Sport, position, season goals. Takes about 2 minutes — the AI Coach uses this to tailor every response.
Start using the AI Coach tools
Chat, build a pre-game plan, journal a tough night, check your progress. Pull it up before practice and watch it click.
Five tools. One playbook. Always in your pocket.
AI Coach Chat
Voice-of-Coach-Lewis chat for in-the-moment performance questions.
Pre-Game Prep
Generate a structured plan: warm-up, cues, visualization, mantra.
Journal & Reflect
Capture how a session went — get a short reflection + next-step prompts.
Progress Dashboard
Streaks, mood trend, themes, weekly summary across your training.
Video Tools
Sport-specific drills and Apex Six framework walk-throughs.
You’re already in. Apex AI Coach access is included with all 3- and 6-session athlete packages — between sessions, no extra purchase needed.
Apex AI Coach is also available as a standalone subscription — starting with a 7-day free trial, no credit card required.
Apex AI Coach is a performance training tool. It is not therapy, medical advice, crisis support, or a replacement for a licensed mental health professional, athletic trainer, or physician. If you are in crisis or need clinical support, please contact a licensed professional or, in the U.S., call or text 988.
Train your mind. Elevate your game.
A 30-minute Discovery Call is the no-pressure way to map your plan. Bring your scenario, your sport, your season — we’ll walk it through together.
Prefer to talk first?Call the Apex Front Desk: 862-693-0177(Mon–Fri 9a–5p ET)