Every product. Every price. One page.
No quotes-on-request. No hidden tiers. Pick the door that fits where you are right now — from a free 2-minute quiz to ongoing 1:1 work with Coach Lewis.
Two ways in. Zero dollars.
Every athlete, parent, and coach starts here. The Mindset Quiz and the free Playbooks are the on-ramps to everything else.
The Mindset Quiz
Score yourself across all six dimensions of the Apex Six framework. Get your Primary Action — the one mental skill to install first.
- No credit card
- Instant results
- Personalized track
Audience Playbooks
Free playbooks tuned to your audience. The Car-Ride-Home Playbook for parents, the Coach’s Reset for coaches, and the Pre-Game Mental Performance Checklist for athletes.
- Athlete · Parent · Coach versions
- Instant email delivery
- Drip series included
Train your mind on your own schedule.
Three premium products that work without a calendar. The $27 IDP for athletes ready to commit, plus two subscriptions that put Coach Lewis’s method in your pocket and your headphones.
Apex Six IDP
Your scored profile + a printable plan.
The premium 8-minute athlete self-assessment. Scored across all six dimensions, with your Primary Action, three rehearsable drills for this week, and a printable Individual Development Plan you can pin in your locker.
- Scored profile across all 6 dimensions
- Your Primary Action (what to install first)
- Printable IDP — pin it in the locker
- 25% off your first 1:1 session
Apex AI Coach Pro
In-pocket access to Coach Lewis’s method.
or $199/yr ($16.58/mo)
A private AI coach trained on the Apex Six method. Pre-game prep plans, journal reflections, and on-demand mental performance coaching between sessions. Free version available too — Pro unlocks 10x daily usage and saved history.
- 50 AI Coach messages/day
- 15 Pre-Game plans/day
- 25 Journal reflections/day
- Full chat & plan history saved
- 7-day free trial — no card required
The Locker Room Pass
The members-only audio + video library.
or $299/yr ($24.92/mo)
Pre-game playlists, the Apex Six audio notecards, Coach Lewis’s recorded sessions, and the full bonus library. Cancel anytime; first preview is free.
- Curated pre-game playlists
- Apex Six audio notecards
- Bonus video library + recorded sessions
- New drops every month
Live sessions. Personal coaching.
Three clear paths to work with Coach Lewis directly — for the athlete, the people around them, and the teams they play for. Every multi-session package includes the Apex AI Coach app between sessions.
Outcome-Based Coaching with Coach Lewis
Three clear paths — for the athlete, the people around them, and the teams they play for. Every multi-session package includes the Apex AI Coach app between sessions.
AI Coach, Pre-Game Prep, Journal, and Progress dashboard — yours between sessions, for the length of your package.
Teams & Schools
Group workshops
Build mental toughness, team culture, and performance mindsets across your program.
- 60-90 minute team workshops
- Focus, confidence, and resilience training
- Sport-specific mental strategies
- Multi-session packages available
- Custom school presentations
Starting at $395
Volume discounts on multi-session packages. AI Coach add-ons available.
Individual Athletes
Middle school through college
One-on-one mental performance coaching tailored to your sport, position, and goals.
- Personalized 60-minute sessions
- Pre-performance routines & rituals
- Self-talk and confidence building
- Visualization and mental rehearsal
- Performance anxiety management
- Full Apex AI app access between sessions
Starting at $175/session
3- and 6-session packages — Apex AI Coach access included between sessions.
Parents & Coaches
Support & guidance
Learn how to support athletes' mental game without adding pressure or burnout.
- Parent consultation sessions
- Coach program consultations
- Communication strategies
- Mental toughness frameworks
- Tools to build confidence & resilience
- Full Apex AI app access between sessions
Starting at $175/session
45–60 minute consultations — multi-session packages include Apex AI Coach access between sessions.
Not Sure Which Option Fits?
Start with a 30-minute Discovery Call. I take on a limited number of athletes, parents, and coaches at a time — the call helps us see if there's a current opening and whether 1:1 is the right next step for you.
Book a Discovery CallWorkshops, season-long curriculum, and program consulting.
Athletic directors, school administrators, and club leadership building real mental skills across an entire roster — not just the captains. Workshops start at $395, with multi-session and full-season packages priced on a Planning Call.
Tell me your scenario. I’ll tell you the door.
A 30-minute Discovery Call is free and no-pressure. Bring the moment that’s been on your mind — we’ll map the plan that fits your athlete, your budget, and your season.