Build a mentally tough program. One framework, all six dimensions.
For HS, club, and college coaches who watch talented athletes freeze in the moments that matter. Bring the Apex Six into your practices, your locker room talks, and your one-on-ones — with workshops, consultation, and an in-pocket coach for your roster.
How it works for coaches
- Step 1
Assess the mental performance needs of your team
We identify where your athletes or staff need the most support — confidence, communication, composure, accountability, leadership, or response to pressure.
- Step 2
Install shared language and tools
Over 30 days, we introduce practical mental performance systems your athletes and staff can actually use in training, meetings, and competition.
- Step 3
Reinforce the culture
Your team applies the tools in live environments while we refine implementation and determine the best structure for ongoing team, staff, or seasonal support.
Halftimes are won in the first 30 seconds.
The 5-minute locker room protocol I run with state champions. Read the team. Reset the team. Re-engage the team. Coach-to-coach. No fluff.
- The Green / Yellow / Red read — call the zone in 30 seconds
- A 0:00–5:00 halftime protocol you can run starting at your next game
- The one thing to NEVER do in the first 30 seconds (almost every coach gets this wrong)
Three quizzes.
Three different answers.
We built a separate Mindset Quiz for each role in an athlete's world. Eight questions. One result. The exact framework to run first — whether you play the game, support someone who does, or coach the team.
Each quiz comes with a free PDF playbook tailored to your role — the Apex Six frameworks for athletes, the Car Ride Home Playbook for parents, and the Coach's Reset for coaches.
Outcome-Based Coaching with Coach Lewis
Three clear paths — for the athlete, the people around them, and the teams they play for. Every multi-session package includes the Apex AI Coach app between sessions.
AI Coach, Pre-Game Prep, Journal, and Progress dashboard — yours between sessions, for the length of your package.
Teams & Schools
Group workshops
Build mental toughness, team culture, and performance mindsets across your program.
- 60-90 minute team workshops
- Focus, confidence, and resilience training
- Sport-specific mental strategies
- Multi-session packages available
- Custom school presentations
Scoped on a Planning Call.
Volume discounts on multi-session packages. AI Coach add-ons available.
Individual Athletes
Middle school through college
One-on-one mental performance coaching tailored to your sport, position, and goals.
- Personalized 60-minute sessions
- Pre-performance routines & rituals
- Self-talk and confidence building
- Visualization and mental rehearsal
- Performance anxiety management
- Full Apex AI app access between sessions
Starting at $175/session
3- and 6-session packages — Apex AI Coach access included between sessions.
Parents & Coaches
Support & guidance
Learn how to support athletes' mental game without adding pressure or burnout.
- Parent consultation sessions
- Coach program consultations
- Communication strategies
- Mental toughness frameworks
- Tools to build confidence & resilience
- Full Apex AI app access between sessions
Starting at $175/session
45–60 minute consultations — multi-session packages include Apex AI Coach access between sessions.
Not Sure Which Option Fits?
Start with a 30-minute Discovery Call. I take on a limited number of athletes, parents, and coaches at a time — the call helps us see if there's a current opening and whether 1:1 is the right next step for you.
Book a Discovery CallBring mental performance to your program.
Discovery Calls are free. Walk in with your roster, your season goals, and the moments where the mental side keeps slipping. Leave with a plan you can run on Monday.
Prefer to talk first?Call the Apex Front Desk: 862-693-0177(Mon–Fri 9a–5p ET)